ZHANG XIANGHAN, ABHIJIT GHOSH. An exploratory study based on shopping centers in Hong Kong examined the relationship between impact marketing strategies, promotional components, and customer retention. ijmras [Internet]. 2023 Nov. 21 [cited 2024 Sep. 20];6(11):01-15. Available from: https://mail.ijmras.com/index.php/ijmras/article/view/766